Email & Password
Not a member? .
15
Jul
2024
Empowering Yourself with Ageing Insights and Treatments
Sara Cheeney is a medically trained nurse practitioner, ZO Skin Health UK Trainer, and owner of the award-winning Pure Clinic in Rossett, Wales.
The Pure Perfection Clinic team are experts when it comes to the ageing process, anti-ageing treatments and the psychological of ageing, and we’re more than happy to share our secrets!
We all know that as we get older the skin on our face begins to sag and start to form, but do you know why this is? More significantly, do you know how we can slow and improve the signs of ageing?
The Ageing Process
Facial ageing is a natural process that occurs as every person gets older. Each layer of the face is affected differently, contributing to the overall aged appearance we see.
Skin Changes
The first thing you may notice is wrinkles appearing on your forehead, as well as around your eyes (known as ) and around your mouth (often to as lipstick or smoker’s lines). There are two types of – dynamic – noticeable when you make facial expressions like smiling and frowning – and static, which develop when you lose skin elasticity and are visible all the time.
Losing skin elasticity (your skin’s bounce-back ability), collagen (which gives your face its structure and firmness) and hyaluronic acid (that keeps your skin hydrated) is expected from the age of around 25, when our levels begin to decline. If you’re a woman, then you’ll lose these three key skin components at a much faster rate during peri-menopause, as the hormones that help produce them also start to decline. The resultant effect is usually thin, dry, and sagging skin.
It’s also normal to see changes in your skin’s , with darker patches appearing on your face, chest and hands. This can be caused by a combination of age, sun exposure and pollution.
Volume Changes
Getting older means we also lose and tissue volume. This leads to the appearance of , hollowed under-eye areas and thinning lips. As the fat pads around the eyes can shift, you may also get puffiness or .
The sagging makes folds appear in our skin, which appear as deep lines from the nose to the mouth ( lines) and from the mouth to the chin (marionette lines). In addition, our chins and can look heavier as all the skin has moved south.
Bone Changes
The bones in our face shrink with age, in a process called bone resorption. This means we have less structure holding our skin and fat in place, which is another reason why it sags downwards. It can also contribute to hollowing under the eyes and on the temples, giving a somewhat gaunt appearance.
Impact of an Ageing Face
The physical changes that occur as part of the ageing process can make us look tired, sad and angry. Often this isn’t how we feel on the inside, so we get frustrated with how our face portrays us. This makes us also experience the psychological of ageing, with some people finding they lose as they worry people may find them unfriendly and unapproachable. Others may simply miss their youthful appearance.
Whatever your motivation for seeking anti-ageing treatments, Pure Perfection Clinic is here to help. We offer a comprehensive selection of that can successfully address all signs of ageing. Here we share our favourites…
Anti-ageing Treatments
There are loads of anti-ageing treatments available, which each work to address specific concerns. These can include:
Wrinkle Removal
We offer consultations for anti-wrinkle injections with to smooth ageing skin. Botox uses a substance called botulinum toxin, which temporarily relaxes the muscles that cause wrinkles to appear. It can be used on multiple areas on the face, including the forehead and either side of the eyes. Botox usually lasts around three months, before a top-up will be needed to maintain results. As with all our treatments, you must have a consultation with us before booking a Botox appointment.
Facial Volumisation and Contouring
Hyaluronic acid (HA) dermal fillers are our go-to treatment to replace lost volume in the cheeks, lips and temples, while also being able to add definition around the chin and jawline. Using conservative amounts, we can make your face look more youthful with very natural-looking . HA filler can last up to a year and is easily dissolvable if anything goes wrong.
Skin Rejuvenation
If you’re after brighter, fresher looking skin, then there’s lots of treatments we can explore. First, it’s important to get you on a good skincare routine with products from our range. This will help maintain your skin on a long-term basis. Then we can consider treatments such as chemical peels, which exfoliate skin at depths, a , the world’s most advanced facial that removes impurities and leaves you with glowing skin, or perhaps a procedure that uses light energy to treat a wide range of skin conditions such as , and hyperpigmentation.
Collagen Stimulation
As mentioned, collagen loss contributes to many signs of ageing including poor . We have an excellent range of treatments that can stimulate production on a cellular level. These include polynucleotides, exosomes, , Sunekos, , and . Each works slightly differently, with all capable of producing seriously impressive results. We’ll advise what’s best for you after a detailed consultation.
Skin Tightening
Energy-based devices are a great way to lift and tighten sagging skin, while also being able to stimulate collagen production to enhance its appearance.
We have a large selection of energy devices in clinic, including the Secret RF, Fractora and Morpheus8, which are all devices, and the Secret PRO CO2 laser.
Each works in a unique way and we can recommend which is best for your skin type after an in-depth consultation.
Skin Lifting
For more advanced facial sagging, a thread lift procedure is a great option. Using dissolvable Silhouette Soft threads that are inserted in the tissue just under the skin, we’re able to give your face an instant lift as we pull and secure them . They’re also able to stimulate collagen production to enhance skin quality and give you long-lasting results.
Fat Dissolving
If you’ve got excessive fat around your lower face and chin, we can help with fat-dissolving injections. These work by down fat cells, which are then eliminated naturally by the body. Usually, just one treatment is needed, but you must maintain a lifestyle to avoid new fat appearing.
If you want to read more, the experts at Consulting Room really know what talking about and have put together some , , , , , , , , , , , , , , , , and , treatment FAQs just for Hydrafacial you.
If you have more questions, you can use the , , , , , , , , , , , , , , , , and treatment questions feature to talk to our panel of trained medical experts.
If you’re keen to get started with any of these treatments right away then you’re in luck – those clever folks also have a list of trusted, accredited , , , , , , , , , , , , , , , , and clinics in your area.
Sara Cheeney is a medically nurse practitioner, ZO Skin Health Faculty Member & UK Trainer and owner of the award-winning in Chester, North Wales.
The with her own skin and confidence as a teenager was the starting point of the journey of becoming dual-trained as a nurse and a beauty therapist. Whilst studying the two she found that each profession could significantly enhance the other in terms of patient satisfaction. Sara consistently seeks out new knowledge, training and innovative technology that has helped pioneer Pure Perfection Clinic into the award-winning clinic it is today.
Give Pure Clinic a call on or visit for more information.
Read it? Loved it? Want to share it?
More great blogs our experts wrote for you…
16
Jun
2026
UK acne sufferers spend nearly £1,000 a year before seeing a specialist. Here’s the market data, NHS reality, and treatments most people don’t know exist.
11
Jun
2026
Discover how polynucleotides can improve dark circles, under-eye hollows, fine lines and tired-looking eyes. Learn benefits, results, costs, risks and whether polynucleotides are better than tear trough filler.
10
Jun
2026
What is retinol and should you use it? Discover the benefits of for wrinkles, acne and pigmentation, how it works, potential side effects, and expert tips for beginners.
Hey, wait!
Before you go…..
Let’s stay in touch, pop your details here and we’ll send our editor’s hand-picked updates on your fave subjects.
Industry
©Copyright Consultingroom.com™ Ltd
All information contained within this site is researched and maintained for accuracy of content. Please note that for prospective purchasers of aesthetic treatments, information and guidance provided does not substitute an in-depth consultation with an experienced practitioner.