This description will not help with SEO but should improve click-through rate. Blasting out your content via email marketing, like posting on social media, improves the visibility of the content, establishes credibility and authoritativeness, and improves click-through rate. The meta description should be around 130-165 characters long and describe the piece in a way that will encourage searchers to click on it. Excessively long URLs can hurt your SEO. One way to keep people on your page and engaged with your content is to make it “snackable.” This term refers to content that is nicely divided up into small, easily consumable sections that are well defined with subheads. They can also be internal links to other, related content on your site (think: keyword universe) to help with SEO. A meta title can be different than the article title and will help it rank higher. This means that the author should have a bio on your site and a dedicated page where all their content for your site can be found.
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